Social Media Guide

Below you’ll find a general timeline you can use to plan your social media calendar for The SpringShare. Different time periods leading up to the day may require a more focused message to encourage nonprofits in your network to sign up, plan, promote, and prepare for the big day! Here are some helpful links you may want to include in your social media posts:

4 Months Out

The focus during this time is to get the nonprofits in your network to sign up and be a part of the big day on May 22nd, 2019!


Facebook

  • Save the date: The second annual #thespringshare is May 22nd, 2019! You can be part of the celebration by giving to your favorite nonprofit on The SpringShare. Visit https://www.thespringshare.org to find out more and register your nonprofit!
  • Is your nonprofit ready for #thespringshare? Register your organization on https://www.thespringshare.org and join our state in celebrating YOU this May 22nd!


Twitter

3 Months Out

As #thespringshare gets closer you can put focus on both getting nonprofits to sign up and start to educate and prepare them for the big day!


Facebook

  • Have you signed your organization up for #thespringshare on May 22nd? Join the [X NUMBER] of nonprofits who have already signed up to be a part of this exciting day for {{dog-regio}}! Head to https://www.thespringshare.org to get started and be a part of the fun!
  • Is your nonprofit ready for #thespringshare? Register your organization on https://www.thespringshare.org and join our community in celebrating YOU this May 22nd!


Twitter

  • We’re getting pumped for the #thespringshare! Join the conversation by following @thespringshare and liking the #thespringshare page on FB!
  • Signed up for #thespringshare already? You rock! Now check out the Nonprofit Toolkit on https://www.thespringshare.org for tools and resources!
  • A little can go a long way when our community gets together and gives together on May 22nd for #thespringshare! Join the movement - register your organization today!
  • Don’t forget to sign up for a #thespringshare Webinar! The next webinar is scheduled for [DATE AND TIME] and will focus on [TOPIC]. Sign up here: https://www.thespringshare.org/info/trainings
  • Have you signed up for a #thespringshare webinar yet? Learn how to prepare, promote and succeed this #thespringshare - sign up here https://www.thespringshare.org/info/trainings

2 Months Out

Once we're 2 months away from #thespringshare, messaging should start to focus less on signing up and more about how to prepare for and promote the day


Facebook

  • Wow! #thespringshare is only two months away! Is your nonprofit ready for the giving fun on May 22nd? Check out the Nonprofit Toolkit on https://www.thespringshare.org for tools and resources!
  • Hurry! There are only [X NUMBER] days left to sign your nonprofit up for #thespringshare! Join the [X NUMBER] nonprofits who are already getting ready to celebrate #thespringshare this May 22nd! To learn more and sign up your organization head to https://www.thespringshare.org


Twitter

  • Join the [X NUMBER] nonprofits signed up for #thespringshare - register here https://www.thespringshare.org
  • Have you checked out the #NonprofitToolkit on https://www.thespringshare.org yet? Check out the tools to help you be a success on May 22nd!
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? #thespringshare
  • Not sure where to begin planning for #thespringshare? Head to the Nonprofit Toolkit on https://www.thespringshare.org for planning guides, email templates, downloadable content and MORE tools to make your #thespringshare campaign a success!
  • Running out of time to plan your #thespringshare campaign? Don't fret! The Nonprofit Toolkit at https://www.thespringshare.org has got you covered!

1 Month Out

Time to start promoting the event, highlighting the nonprofits who have signed up and how many of them will be participating. Last chance to push training!


Facebook

  • Did you know that [X NUMBER] nonprofits have already signed up to be a part of #thespringshare on May 22nd? Join the growing number of Maine nonprofits before sign ups are closed on April 26th! Sign up your organization to be a part of this historic day at https://www.thespringshare.org
  • Last chance for webinars! Don’t miss your last chance to attend a #thespringshare webinar to help you prepare, promote, and SUCCEED this May 22nd! Sign up here: https://www.thespringshare.org/info/trainings


Twitter

  • Join the [X NUMBER] nonprofits signed up for #thespringshare - register here https://www.thespringshare.org
  • Have you checked out the #NonprofitToolkit on https://www.thespringshare.org yet? Check out the tools to help you be a success on May 22nd
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? #thespringshare
  • Is your organization ready for #thespringshare on May 22nd? Check out the Nonprofit Toolkit on https://www.thespringshare.org for tools, tips, and resources that will help you make this May 22nd the best one yet!
  • Running out of time to plan your #thespringshare campaign? Don't fret! The Nonprofit Toolkit at https://www.thespringshare.org has got you covered!

2 Weeks Out

Time to start increasing the amount of posts about #thespringshare on May 22nd so that your network is ready for the big day.


Facebook

  • Today (September 30) is your last chance to sign your organization up to participate in #thespringshare on May 22nd! Head to https://www.thespringshare.org to sign up your nonprofit for the big day in only TWO WEEKS! We can’t wait :)
  • Wow! [X NUMBER] nonprofits are signed up for the second annual #thespringshare on May 22nd!
  • May 22nd will be a great day! Check out all of the participating nonprofits on https://www.thespringshare.org


Twitter

1 Week Out

Start a countdown! Get your network excited for the giving day to come!


Facebook

  • Only one week until the second annual #thespringshare on May 22nd! We are so excited to support the [X NUMBER] nonprofits participating in this historic day for Maine. Show your support by being a #thespringshare champion! Check out this page for more details: https://www.thespringshare.org/info/champion-toolkit


Twitter

  • We’re a week away from #thespringshare and we couldn’t be more excited for the [X NUMBER] nonprofits participating!
  • Not sure who to support on #thespringshare? Check out https://www.thespringshare.org to find a great Maine nonprofit that needs your help!
  • Don't forget to update your profile with the #thespringshare Graphics! Grab them here: https://www.thespringshare.org/info/downloads
  • Promote the second annual #thespringshare on May 22nd by updating your profile picture or cover photo!
  • Check out this page for downloads YOU can use to promote the big day on May 22nd: https://www.thespringshare.org/info/downloads

The Day Before

Tomorrow is the big day! Start building excitement within your network.


Facebook

  • Get excited! When the clock strikes 9AM on May 22nd it will officially be #thespringshare! Head to https://www.thespringshare.org to check out all of the amazing Maine nonprofits participating in this historic day.


Twitter

The Big Day

The big day is here! Use this day to share #Unselfies and live updates throughout the entire 24 hour period.


Facebook

  • It’s here! The second annual #thespringshare on May 22nd is officially underway and the totals are already growing fast. Head to https://www.thespringshare.org to find a nonprofit (or many!) to support on this exciting day for Maine!


Twitter

  • #thespringshare is here! Head to https://www.thespringshare.org to support a Maine nonprofit this May 22nd
  • Send us your #Unselfies this May 22nd for a chance to be featured on our Facebook! Tag us with #thespringshare @@thespringshare
  • Let’s show the world that Maine is the most generous state of them all - head to https://www.thespringshare.org to support a Maine Nonprofit!
  • Halfway through the second annual #thespringshare on May 22nd and [X AMOUNT] has already been raised for Maine Nonprofits.
  • Check out the #thespringshare leaderboards to see which nonprofits have raised the most this May 22nd at https://www.thespringshare.org/leaderboards

The Day After

Celebrate the success of your nonprofit network and all of the donors and supporters who pitched in!


Facebook

  • Wow! In 24 hours $[X NUMBER] was raised for the [X NUMBER] participating nonprofits as a part of #thespringshare on May 22nd! Thank you to all of the great supporters who made #thespringshare a success - we are proud to be the Maine today!


Twitter

  • Thank you to all of the supporters who made the first ever #thespringshare a huge success!
  • Thank you! You have made a difference in our great state! #thespringshare

Other Social Media Ideas

#UnSelfie Challenge

Have donors and supporters take a 'selfie' with a caption or a cue card that explains how or why they are 'giving' this #thespringshare.


Social Media Highlights

If there are any nonprofits going above and beyond with their #thespringshare planning - highlight the great work they’re doing with a quick post asking them questions like “why are you participating in #thespringshare?” and “how does your organization make a difference?” or any other questions you can think up that will get your network invested in the impact they will have on May 22nd.


Start a Countdown

As you get closer to the big day start a social media countdown so your supporters definitely won’t forget what May 22nd is! Each day you countdown can feature different information or highlight a different fact or insight about your community and its nonprofits. Get creative! Every week on a specific day share an official #thespringshare update.


Create Custom Graphics

You can create a graphic using free tools like Canva.com to show how many nonprofits have signed up, how many days until May 22nd, and other information that will get your supporters excited.


Real-Time Thank Yous

On the big day and the day after - thank donors on social media by shooting them an @mention on twitter!