Communications Timeline
Download a Comprehensive Communication Guide to Prepare for The SpringShare!
Major Milestones
The SpringShare Team will:
- Encourage nonprofits to sign up for The SpringShare
- Network with and recruit local community nonprofit leaders to expand and amplify The SpringShare’s message to nonprofits, donors, and other general supporters
You should:
- Sign up for The SpringShare and customize your profile
- Assemble your The SpringShare team and involve them in planning how your The SpringShare campaign will complement your annual fundraising strategy
- Attend a webinar to learn about The SpringShare, how to promote your The SpringShare campaign, and how to recruit and utilize peer-to-peer fundraisers
- Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)
The SpringShare Team will:
- Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about The SpringShare
- Continue offering trainings to nonprofits participating in The SpringShare, and those interested in the opportunity, on giving day best practices.
- Develop content for nonprofits participating in The SpringShare to use, and for use on #thespringshare social media pages, Facebook and Twitter.
You should:
- Craft your campaign story. How are you celebrating The SpringShare? How will you use the funds raised during The SpringShare? Why should donors give to you on The SpringShare? Watch our Storytelling Training Video to learn more!
- Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
- Let your volunteers know you’re participating in The SpringShare and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
- Develop your messaging plan for the next 2 months to ensure your donors know you are participating in The SpringShare on May 22nd. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!
The SpringShare Team will:
- Provide more resources to local community nonprofit leaders to expand and amplify The SpringShare’s message to nonprofits, donors, and other general supporters
- Continue promoting The SpringShare to nonprofits across the region
You should:
- Send out a save the date email and social media post to all of your supporters! Download the The SpringShare “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
- Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!
The SpringShare Team will:
- Heavily promote The SpringShare to all media outlets across the region
- Finalize partnerships with local businesses to benefit every nonprofit participating in The SpringShare
You should:
- Post on social media regularly about The SpringShare, using the hashtag #thespringshare
- Email your supporters with additional details about The SpringShare. How do they give? Why should they give? When should they give?
- Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.
The SpringShare Team will:
- Heavily promote The SpringShare to all media outlets across the region
- Provide 24-hour support to all nonprofits and their supporters
You should:
- Post on social media regularly about The SpringShare, using the hashtag #thespringshare
- Email your supporters with updates and how they can help your The SpringShare campaign
- Thank your supporters in real-time on social media, in emails, or give them a call!
- Celebrate!
The SpringShare Team will:
- Share statistics from The SpringShare, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.
You should:
- Share the results from your The SpringShare participation and what those results mean.
- Thank your donors and let them know exactly what their donations mean for your program.
- Send handwritten notes to your fundraising champions and your Board for their assistance.
- Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
- Engage with your donors on GiveGab after The SpringShare by posting volunteer opportunities, fundraising, and hosting events!
